What the heck is a learning launch?
A learning launch is an experiment conducted in the real world in order to test drive your idea with real people while solving problems they are experiencing right now. It's purpose is not simply to sell, but to learn as much as possible.
A learning launch helps you see how real learners interact with your material so you can measure the value and impact of your course in advance of a larger launch. Some of the many benefits of this approach:
- Kick-start your idea and start earning right away (no more free beta runs with testers who disappear halfway through)
- Launch faster and get relevant feedback, so you can build V2 faster and more effectively
- Build your confidence while collecting testimonials and social proof, demonstrating the impact your course can make
- Create a course that truly engages and transforms learners
- Break free of your perfectionistic tendencies
Launching sooner—imperfectly—will help you test market interest, write compelling sales copy, price your course, refine your material, and most importantly, check your biases when it comes to what your learners need and want to know.
✅ This is MADE for you if:
- You've got experience selling services or products (and making revenue)
- You're ready to pursue a specific idea (it's ok if you don't know all the details yet).
- You're looking to scale up your current service offerings.
- You have experience creating content assets (blog posts, videos, email newsletters, etc.)
- You've been thinking about creating a course but aren't sure where to start.
- You're open and willing to listen to your customer's feedback.
- The idea of launching a course puts you a little out of your comfort zone
❌ This is NOT for you if:
- You're a brand new business.
- You don't have real-world experience with what you want to teach.
- You're stressed about your cash flow, or you need your course to become your new revenue stream.
- You're afraid or unwilling to talk to real + prospective customers.
- You don't have any previously created content assets (blog posts, videos, email newsletters, etc.).
- You don't have a few hours a week that you can commit to the process.