As a small online business owner, you can’t afford not to be strategic about your website and online tools. Digital strategy can take you from winging it and crossing your fingers to having a much more intentional plan for your online success. You can move forward with confidence, and have real numbers and insights to back up your assumptions.
From your website to your customer experience to your products and services, digital strategy can give you a framework for setting goals, following a plan, and measuring results. It fosters a culture of testing and experimentation.
This guide is not intended to replace the work of hiring an experienced strategist, but will give you a new lens through which to look at your online business. You’ll be better equipped and informed when hiring or collaborating with other professionals.